Updated. The buzz around European music streaming service Spotify’s United States launch just keeps getting louder.
A report published Friday on the Noisecast tech blog places Spotify’s US launch date between July 5 and July 15, citing an email exchange between a Noisecast source and major record label executive. The emails also ‘suggest that Spotify may launch as an invite-only service to start with’ and that the subscription price will be $10 per month, Noisecast reports.
Whether or not it’s totally accurate, the report certainly lines up with other recent talk around Spotify’s stateside debut. Earlier this week, Om Malik reported that Spotify will be a major part of a new music dashboard feature Facebook plans to release at its f8 developer conference in August. And Spotify executive Jonathan Forster recently told Silicon Valley Watcher that Spotify’s US launch is on the way, but would not occur before July 5.
Meanwhile, Spotify has been getting its financial house in order for the US push. Last week the company closed on approximately $100 million in fresh funding to fuel its geographic expansion. The latest round came from a group that included Russian venture capital firm DST and California-based VCs Kleiner Perkins and Accel Partners, all first-time Spotify investors.
Why is Spotify so hotly anticipated in the United States? For one thing, with a Spotify account, you can listen to the same library of music regardless of where you are and which of your devices you’re using. It’s the same cloud-based mentality behind some of the latest big offerings from Google (with Google Music), Apple (with iCloud) and Netflix (with Netflix streaming.) In many ways, Spotify fits right into the increasingly always-connected way many of us live now.
Update: Spotify’s US launch is indeed on track for mid-July — not July 5, as some other sources have claimed — according to a source with knowledge of the company’s plans. That confirms the rumors first published Friday morning that Spotify’s US launch will occur in July.
Spotify will be made available in the US under a three-tiered pricing model, the source said: A free ad-supported service, a $5/month subscription, and a $10/month subscription. The US pricing scheme will be very similar to the three-tiered revenue model Spotify already has in place in Europe.
The company does not have a more specific launch date nailed down at the moment, because Spotify is still sorting out a few kinks associated with the US debut, the source said.