There’s been a lot of discussion, growing out of the tremendous popularity of Twitter, that blogging is going to be replaced by microblogging, or some other ‘next best thing’.
Last year, for example, Wired magazine’s Paul Boutin weighed in on the subject, arguing that Twitter, Flickr, Facebook Make Blogs Look So 2004.
WordPress creator Matt Mullenweg weighted in on this today, stating something that should be obvious – that ‘new forms of social media, including micro-blogging, are complementary to blogging’:
One of the many uses of Twitter is to link to and promote your blog posts. (And other people’s blog posts.) As we grow, so do they, and vice versa. I blog when I have something longer to say, like this. I tweet when it’s the lowest friction way to talk to my friends, or get distribution for something longer I did somewhere else.
It’s not really a ‘versus,’ it’s an ‘and.’
Whether the Twitter team intended it or not, they’ve built a killer and highly addictive reader platform with dozens of interesting UIs on top of it.
The entire Twitter vs WordPress meme is a flawed view of new media technologies.
A more significant thing to consider is this: What are the best tools to use to publish new media?
Here’s what it looks like at the end of 2009:
- Microblogging – use Twitter. Twitter is often frustrating because it’s such an immature platform. It’s ten years behind blogging. That means that you can do a lot of useful things with it, but you’re going to have to deal with klunky tools, relentless spammers and, yes, your ‘mafia friends’.
- Web Publishing – use WordPress. People still don’t know what’blogging’ is, but it doesn’t matter. ‘Blogging’ tools are now web publishing tools, and WordPress is the de facto standard.
- Podcasting – use WordPress plus any audio editor. There’s no standard for podcast audio editing, because so many good audio apps are available. WordPress, though, has become the go-to app for publishing podcast episodes.
- Internet Video – use YouTube, plus any video app. Video apps are still way too complicated and none has become really dominant for user generated Internet video. If your video isn’t on YouTube, though, it isn’t really published to the Internet.
Are there times when you’ll want to use Twitter over WordPress? Of course.
More and more, though, new media publishers need to look at what combination of tools to use.
(Via Podcasting News.)